Intellectual Property Law

Intellectual and industrial property law is the fundamental tool that enables companies to secure their innovative inventions, brands, and designs, gaining a competitive advantage in commercial life. In today's world where information and technology constitute capital, the most valuable assets of companies are intangible assets; registering and protecting these rights increases the brand value of businesses, prevents unfair competition and imitation, and creates additional revenue opportunities through licensing.

The protection of intellectual property is one of the most concrete application areas of the "preventive law" approach for companies. Instead of waiting for a problem to arise and reach the litigation stage, it aims to identify risks from the very beginning and establish a solid legal infrastructure. Having companies register their values before any violation occurs, drafting license and transfer agreements in a way that leaves no room for interpretation, and using e-application systems at customs to prevent counterfeit products from entering the country at the border are proactive strategies that prevent heavy litigation costs and commercial damages that may arise in the future.

Turkey's Industrial Property Law (SMK) No. 6769, which entered into force in 2017, has achieved full compliance with EU legislation and international standards by bringing trademarks, patents, designs, and geographical indications under a single roof. The shortening of registration and opposition periods, blocking bad-faith registrations, and the digitalization of customs protection systems have made it much easier and more transparent for companies to monitor their rights. At Çevik Legal, we provide comprehensive consulting services in intellectual property law with a preventive law approach from our office in Bakırköy, Istanbul.